Past Conferences
The AMA Global Marketing SIG has hosted annual conferences in diverse international locations since its founding in 1994, bringing together scholars and practitioners from around the world to advance international marketing research and education.
Recent Conferences (2021–2026)
May 27–30, 2026 — Nice, France
Theme: "Redefining Global Marketing through Innovation, Sustainability, and Societal Value" — Hosted at IAE Nice Graduate School of Management on the French Riviera. View Photos →
May 23-26, 2025 — Sydney, Australia
Theme: "Navigating the Global Digital Landscape: Strategies for Cross-Cultural Marketing Success" — Our first conference in Australia, bringing global marketing scholars to the Asia-Pacific region. View Photos →
May, 24-27, 2024 — Verona, Italy
Theme: "Global Marketing Strategies with Sustainability as a Growth Driver" — Historic Italian setting for cutting-edge research presentations and networking. View Photos →
May 30-June 2, 2023 — Santiago, Chile
Theme: "Global Marketing as a Force for Good" — Latin American hub for international marketing discourse.
May 31-June 3, 2022 — Crete, Greece
Theme: "Global Marketing Strategies in Turbulent Times" — Mediterranean island venue for post-pandemic scholarly reconnection.
October 1-3, 2021 — Taormina, Italy
Theme: "Global Marketing in a Diversified Industrial Economy" — Sicilian gathering as in-person conferences resumed.
Earlier Conferences (2011–2020)
2020 — Cancelled
Conference cancelled due to COVID-19 pandemic. Originally scheduled for Taormina; postponed to 2021.
May 20-23, 2019 — Buenos Aires, Argentina
Theme: "Global Marketing: Challenges and Opportunities" — South American conference exploring emerging market dynamics.
May 21-23, 2018 — Santorini, Greece
Theme: "Global Marketing" — Iconic Greek island setting for global marketing scholarship in times of uncertainty.
April 6-9, 2017 — Havana, Cuba
Theme: "Global Marketing in an Era of Change" — Historic conference in Cuba examining unique market conditions.
April 16-19, 2014 — Cancun, Mexico
Theme: "The Honorable Merchant in International Marketing"
March 14-15, 2013 — Washington, D.C., USA
Theme: "Global Marketing in the Digital Age"
March 29-April 1, 2012 — Cancun, Mexico
Theme: "International Marketing and Entrepreneurship: From Theory to Practice"
January 13-16, 2011 — Cancun, Mexico
Theme: "Global Marketing Managers: Addressing Challenges Posed by the Changing Global Economy"
The Early Years (1994–2010)
From 1994–2010, the SIG organized conferences and special sessions through partnerships with the Academy of Marketing (UK) and in conjunction with AMA Educators’ Conferences. The bi-annual joint conferences with the Academy of Marketing established a durable partnership model for conference organization, and venues progressively expanded beyond the United States to international locations across Europe, Latin America, and Asia.
Looking Ahead
The next chapter takes us to Japan — the SIG’s first conference in Japan. Visit the Osaka 2027 page for the venue, dates, and the upcoming call for papers.
Doctoral students can also explore the Osaka 2027 Doctoral Consortium, our pre-conference program pairing emerging scholars with senior mentors.