S. Tamer Cavusgil Award

Established in 1998, the S. Tamer Cavusgil Award honors the author(s) of one article published in the Journal of International Marketing each calendar year that has made the most significant contribution to advancing the practice of international marketing management. This award celebrates research that bridges rigorous scholarship with managerial relevance, providing actionable insights that shape how practitioners approach international marketing challenges.

About S. Tamer Cavusgil

Professor S. Tamer Cavusgil is the Fuller E. Callaway Professorial Chair and Director of the Institute of International Business at Georgia State University’s Robinson College of Business. His career has fundamentally shaped international marketing as both an academic discipline and field of practice. He established the Journal of International Marketing in 1993, creating the premier outlet for international marketing scholarship and bridging academic rigor with managerial relevance. His groundbreaking work on the internationalization process of firms is among the most frequently cited in the field, establishing frameworks that continue to guide scholars today. Recognized nationally as a leader in promoting international business education, he has organized landmark conferences and developed training programs adopted by business schools worldwide — all while maintaining strong connections with the practitioner community to ensure research addresses real managerial challenges.

Award Recipients

2020s

Year	Authors	Article	Source
2025	Paurav Shukla, Veronica Rosendo-Rios, Dina Khalifa	Should Global Brands Engage in Brand Activism?	Vol. 33, No. 1 (2025)
2024	Mark Cleveland	Within and Between Two Worlds: Conceiving, Measuring, and Applying Mixed-Ethnic Identity in Three Countries	Vol. 32, No. 2 (2024)
2023	Ayşegül Özsomer, Bernard Simonin, Timo Mandler	Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the ‘Twin Engines’ of Performance	Vol. 31, No. 2 (2023)
2022	Stanford A. Westjohn, Peter Magnusson, George R. Franke, Yi Peng	Trust Propensity Across Cultures: The Role of Collectivism	Vol. 30, No. 1 (2022)
2021	David A. Griffith, Tereza Dean, Jessica J. Hoppner	Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance	Vol. 29, No. 3 (2021)
2020	Jan-Benedict E.M. Steenkamp	Global Brand Building and Management in the Digital Age	Vol. 28, No. 1 (2020)

2010s

Year	Authors	Article	Source
2019	Shahin Assadinia, Nathaniel Boso, Magnus Hultman, Matthew Robson	Do Export Learning Processes Affect Sales Growth in Exporting Activities?	Vol. 27, No. 3 (2019)
2018	Brian Chabowski, Pinar Kekec, Neil A. Morgan, G. Tomas M. Hult, et al.	An Assessment of the Exporting Literature	Vol. 26, No. 1 (2018)
2017	Martin Eisend, Patric Hartmann, Vanessa Apaolaza	Who Buys Counterfeit Luxury Brands?	Vol. 25, No. 4 (2017)
2016	V. Kumar, Anita Pansari	National Culture, Economy and Customer Lifetime Value	Vol. 24, No. 1 (2016)
2015	Yuliya Strizhakova, Robin A. Coulter	Drivers of Local Relative to Global Brand Purchases	Vol. 23, No. 1 (2015)
2014	V. Kumar	Understanding Cultural Differences in Innovation	Vol. 22, No. 3 (2014)
2013	Margaret Fletcher, Simon Harris, Robert Glenn Richey Jr.	Internationalization Knowledge: What, Why, Where, and When?	Vol. 21, No. 3 (2013)
2012	Ayşegül Özsomer	The Interplay Between Global and Local Brands	Vol. 20, No. 2 (2012)
2011	Susan P. Douglas, C. Samuel Craig	Convergence and Divergence: A Semiglobal Marketing Strategy	Vol. 19, No. 1 (2011)
2010	Michelle D. Steward, Felicia N. Morgan, Lawrence A. Crosby, Ajith Kumar	Cross-National Differences in Organizational Buyers’ Expectations	Vol. 18, No. 1 (2010)

2000s

Year	Authors	Article	Source
2009	Martin S. Roth, Satish Jayachandran, Mourad Dakhli, Deborah A. Colton	Subsidiary Use of Foreign Marketing Knowledge	Vol. 17, No. 1 (2009)
2008	Ruby P. Lee, Qimei Chen, Daekwan Kim, Jean L. Johnson	Knowledge Transfer Between MNC Headquarters and Subsidiaries	Vol. 16, No. 2 (2008)
2007	G. Tomas M. Hult, S. Tamer Cavusgil, Seyda Deligonul, et al.	What Drives Performance in Globally Focused Marketing Organizations?	Vol. 15, No. 2 (2007)
2006	Susan P. Douglas, C. Samuel Craig	On Improving the Conceptual Foundations of International Marketing Research	Vol. 14, No. 1 (2006)
2005	Christian Homburg, Sabine Kuester, Nikolas Beutin, Ajay Menon	Determinants of Customer Benefits in Business-to-Business Markets	Vol. 13, No. 3 (2005)
2004	Isabelle Schuiling, Jean-Noël Kapferer	Real Differences Between Local and International Brands	Vol. 12, No. 4 (2004)
2003	Peter G.P. Walters, Saeed Samiee	Marketing Strategy in Emerging Markets: The Case of China	Vol. 11, No. 1 (2003)
2002	Robert T. Green, Tasman Smith	Countering Brand Counterfeiters	Vol. 10, No. 4 (2002)
2001	Susan P. Douglas, C. Samuel Craig, Edwin J. Nijssen	Integrating Branding Strategy Across Markets	Vol. 9, No. 2 (2001)
2000	C. Samuel Craig, Susan P. Douglas	Configural Advantage in Global Markets	Vol. 8, No. 1 (2000)

1990s

Year	Authors	Article	Source
1999	Pierre Berthon, Leyland Pitt, Constantine Katsikeas, Jean Paul Berthon	Virtual Services Go International	Vol. 7, No. 3 (1999)
1998	Masaaki Kotabe, Janet Y. Murray, Rajshekhar G. Javalgi	Global Sourcing of Services and Market Performance	Vol. 6, No. 4 (1998)