The Excellence in Global Marketing Research Award honors outstanding published research that has made a significant contribution to the advancement of global marketing knowledge. This award recognizes articles that demonstrate exceptional scholarly rigor and impact on the field.
Award Recipients
2020s
| Year | Authors | Article | Source |
|---|
| 2026 | Peter Magnusson, Stan A. Westjohn, Nancy J. Sirianni | Beyond Country Image Favorability: How Brand Positioning via Country Personality Stereotypes Enhances Brand Evaluations | JIBS 50(3), 2019 |
| 2025 | Timo Mandler, Fabian Bartsch, C. Min Han | Brand Credibility and Marketplace Globalization: The Role of Perceived Brand Globalness and Localness | JIBS 52(8), 2021 |
| 2024 | Katharina Petra Zeugner-Roth, Vesna Zabkar, Adamantios Diamantopoulos | Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism | JIM 23(2), 2015 |
| 2023 | Melissa A. Akaka, Stephen L. Vargo, Robert F. Lusch | The Complexity of Context: A Service Ecosystems Approach | JIM 21(4), 2013 |
| 2022 | Sourindra Banerjee, Jaideep Prabhu, Rajesh Chandy | Indirect Learning: How Emerging-Market Firms Grow in Developed Markets | JM 79(1), 2015 |
| 2021 | Stephen A. Samaha, Joshua T. Beck, Robert W. Palmatier | The Role of Culture in International Relationship Marketing | JM 78(5), 2014 |
| 2020 | Jan-Benedict Steenkamp, Martijn de Jong | Consumer Attitudes Toward Global and Local Products | JM 74(6), 2010 |
2010s
| Year | Authors | Article | Source |
|---|
| 2019 | Gerard J. Tellis, Jaideep C. Prabhu, Rajesh K. Chandy | Radical Innovation Across Nations: The Preeminence of Corporate Culture | JM 73(1), 2009 |
| 2018 | Luis Filipe Lages, Sandy D. Jap, David A. Griffith | The Role of Past Performance in Export Ventures | JIBS 39(2), 2007 |
| 2017 | Katrijn Gielens, Marnik G. Dekimpe | The Entry Strategy of Retail Firms into Transition Economies | JM 71(2), 2007 |
| 2015 | Constantine S. Katsikeas, Saeed Samiee, Marios Theodosiou | Strategy Fit and Performance Consequences of International Marketing Standardization | SMJ 27(9), 2006 |
| 2014 | Laszlo Tihanyi, David A. Griffith, Craig J. Russell | The Effect of Cultural Distance on Entry Mode Choice and MNE Performance | JIBS 36(3), 2005 |
| 2013 | Neil A. Morgan, Anna Kaleka, Constantine S. Katsikeas | Antecedents of Export Venture Performance | JM 68(1), 2004 |
| 2012 | Shaoming Zou, S. Tamer Cavusgil | The GMS: A Broad Conceptualization of Global Marketing Strategy | JM 66(4), 2002 |
| 2010 | Deepa Chandrasekaran, Gerard Tellis | The Global Takeoff of New Products: Culture, Wealth or Vanishing Differences | MS 27(5), 2008 |
2000s
| Year | Authors | Article | Source |
|---|
| 2009 | Kelly Hewett, William O. Bearden | Dependence, Trust and Relational Behavior on the Part of Foreign Subsidiary Marketing Operations | JM 65(4), 2001 |
| 2008 | Dave Crick, Marian V. Jones | Small High-Technology Firms and International High-Technology Markets | JIM 8(2), 2000 |
| 2007 | Dana L. Alden, Jan-Benedict Steenkamp, Rajeev Batra | Brand Positioning Through Advertising in Asia, North America, and Europe | JM 63(1), 1999 |
