Hans B. Thorelli Award

The Hans B. Thorelli Award honors an article published in the Journal of International Marketing that has made the most significant and long-term contribution to international marketing theory or practice. Re-established as a “five-year-plus” award in 2005, this distinction celebrates research whose influence has grown and endured over time, demonstrating lasting impact on how scholars and practitioners understand international marketing.

About Hans B. Thorelli

Professor Hans B. Thorelli (1921–2009) was a pioneering scholar whose work fundamentally shaped international marketing research and education. He directed the first representative study of consumer experience in a developing country (Thailand), providing groundbreaking empirical evidence about consumer behavior in emerging markets. At the University of Chicago in 1964, he created the International Operations Simulation (INTOP)—the first marketing-oriented simulation designed to teach international business decision-making, which was widely adopted in business schools worldwide. Serving as Distinguished Professor of Business Administration Emeritus at Indiana University, he authored over 100 articles and 11 books spanning marketing, international business, strategic management, and public policy. His career exemplified the integration of rigorous scholarship with practical application, bridging academic research and business education in ways that continue to influence the field today.

Award Recipients

2020s

Year	Authors	Article	Source
2026	Yuliya Strizhakova, Robin A. Coulter, Linda L. Price	Branded Products as a Passport to Global Citizenship: Perspectives from Developed and Developing Countries	Vol. 16, No. 4 (2008)
2025	Hugh M. Cannon, Attila Yaprak	Will the Real-World Citizen Please Stand Up! The Many Faces of Cosmopolitan Consumer Behavior	Vol. 10, No. 4 (2002)
2024	Jan-Benedict E.M. Steenkamp	Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions	Vol. 27, No. 1 (2019)
2023	Katharina Petra Zeugner-Roth, Vesna Žabkar, Adamantios Diamantopoulos	Consumer Ethnocentrism, National Identity, and Consumer Cosmopolitanism as Drivers of Consumer Behavior	Vol. 23, No. 2 (2015)
2022	Fabian Bartsch, Petra Riefler, Adamantios Diamantopoulos	A Taxonomy and Review of Positive Consumer Dispositions Toward Foreign Countries and Globalization	Vol. 24, No. 1 (2016)
2021	Carlos M.P. Sousa, Frank Bradley	Cultural Distance and Psychic Distance: Two Peas in a Pod?	Vol. 14, No. 1 (2006)
2020	Leonidas C. Leonidou, Saeed Samiee, Bilge Aykol, Michael A. Talias	Antecedents and Outcomes of Exporter-Importer Relationship Quality	Vol. 22, No. 2 (2014)

2010s

Year	Authors	Article	Source
2019	Douglas Dow	A Note on Psychological Distance and Export Market Selection	Vol. 8, No. 1 (2000)
2018	Anna Shaojie Cui, David A. Griffith, S. Tamer Cavusgil	The Influence of Competitive Intensity and Market Dynamism on Knowledge Management Capabilities	Vol. 13, No. 3 (2005)
2017	Jean-Claude Usunier, Ghislaine Cestre	Product Ethnicity: Revisiting the Match Between Products and Countries	Vol. 15, No. 3 (2007)
2016	Mark Cleveland, Michel Laroche, Nicolas Papadopoulos	Cosmopolitanism, Consumer Ethnocentrism, and Materialism: An Eight-Country Study	Vol. 17, No. 1 (2009)
2015	Goksel Yalcinkaya, Roger J. Calantone, David A. Griffith	An Examination of Exploration and Exploitation Capabilities	Vol. 15, No. 4 (2007)
2013/2014	Adamantios Diamantopoulos, Nikolaos Kakkos	Managerial Assessments of Export Performance	Vol. 15, No. 3 (2007)
2012	Rajeev Batra	Marketing Issues and Challenges in Transitional Economies	Vol. 5, No. 4 (1997)
2011	Øystein Moen, Per Servais	Born Global or Gradual Global?	Vol. 10, No. 3 (2002)
2010	Lawrence S. Welch, Reijo K. Luostarinen	Inward-Outward Connections in Internationalization	Vol. 1, No. 1 (1993)

2000s

Year	Authors	Article	Source
2009	Sylvie Chetty, Colin Campbell-Hunt	A Strategic Approach to Internationalization	Vol. 12, No. 1 (2004)
2008	Oliver Burgel, Gordon C. Murray	The International Market Entry Choices of Start-Up Companies	Vol. 8, No. 2 (2000)
2007	C. Samuel Craig, Susan P. Douglas	Configural Advantage in Global Markets	Vol. 8, No. 1 (2000)
2006	Leonidas C. Leonidou, Constantine S. Katsikeas, Nigel F. Piercy	Identifying Managerial Influences on Exporting	Vol. 6, No. 2 (1998)
2005	Gary Knight	Entrepreneurship and Marketing Strategy: The SME Under Globalization	Vol. 8, No. 2 (2000)
2004	Preet S. Aulakh, Masaaki Kotabe	An Assessment of Theoretical and Methodological Development in International Marketing	Vol. 1, No. 2 (1993)
2003	Naresh K. Malhotra, James Agarwal, Francis M. Ulgado	Internationalization and Entry Modes: A Multitheoretical Framework	Vol. 11, No. 4 (2003)
2002	Carl Arthur Solberg	The Perennial Issue of Adaptation or Standardization	Vol. 10, No. 3 (2002)
2001	Janet Y. Murray	Strategic Alliance-Based Global Sourcing Strategy	Vol. 9, No. 4 (2001)
2000	George S. Yip, Javier Gomez Biscarri, Joseph A. Monti	The Role of the Internationalization Process in Performance	Vol. 8, No. 3 (2000)

1990s

Year	Authors	Article	Source
1999	Marian V. Jones	The Internationalization of Small High-Technology Firms	Vol. 7, No. 4 (1999)
1998	Shaoming Zou, Charles R. Taylor, Gregory E. Osland	The EXPERF Scale: A Cross-National Generalized Export Performance Measure	Vol. 6, No. 3 (1998)
1997	Carl Arthur Solberg	A Framework for Analysis of Strategy Development in Globalizing Markets	Vol. 5, No. 1 (1997)
1996	Terry Clark, Daniel Rajaratnam, Timothy Smith	Toward a Theory of International Services	Vol. 4, No. 2 (1996)
1995	Esra Gencturk, Robert W. Reukert, Terry L. Childers	International Marketing Involvement: The Construct, Dimensionality, and Measurement	Vol. 3, No. 4 (1995)
1994	Johann P. Du Preez, Adamantios Diamantopoulos, Bodo B. Schlegelmilch	Product Standardization and Attribute Saliency	Vol. 2, No. 1 (1994)
1993	Bernard Simonin, Vern Terpstra	Strategic Alliances in the Triad: An Exploratory Study	Vol. 1, No. 1 (1993)