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Est. 1994 · Six Continents · AMA

Global
Marketing
SIG

A Special Interest Group of the American Marketing Association — bringing together international marketing scholars, practitioners, and doctoral students through annual conferences, research awards, and collaborative programs.

World map of past AMA Global Marketing SIG conference cities including Sydney, Verona, Santiago, Crete, Havana, Nice, Buenos Aires, and Osaka

June 18–21, 2027

2027 AMA Global Conference — Osaka, Japan

Where Scholarship Meets Kansai Hospitality

Join international marketing scholars in Osaka — Japan's "nation's kitchen" and a major Asia-Pacific commercial hub — for a rigorous academic program paired with the rich culture and hospitality of the Kansai region.

A Historic First in Japan

The first AMA Global Conference held in Japan, hosted at Ritsumeikan University's Osaka Ibaraki Campus (OIC).

Rigorous Academic Program

Four days of competitive paper sessions and interactive presentations across 18 thematic tracks, plus a doctoral consortium and a Journal of International Marketing special issue session.

Key Dates

Submission deadline: December 1, 2026 · Acceptance notifications: January 31, 2027 · Registration open: January 31, 2027 · Conference dates: June 18–21, 2027

Our Global Community

30+
Years Active
6
Continents
25+
Annual Conferences
500+
Doctoral Alumni

Membership Benefits

Why Join Our Community?

Connect with the global international marketing community and advance your research and career.

Network Globally

Connect with international marketing scholars and practitioners from leading universities and organizations worldwide. Build relationships across continents.

Present Your Research

Share your work at annual conferences in exciting international locations — from Nice to Osaka, Sydney to Buenos Aires.

Doctoral Development

Participate in our consortium for research feedback, career guidance, and professional network development. Travel stipends available.

Research Recognition

Compete for the Hans B. Thorelli Award and S. Tamer Cavusgil Award recognizing exceptional contributions to international marketing.

Professional Development

Engage through conferences, meet-the-editor sessions, panel discussions, and networking opportunities.

Journal Collaboration

Collaborate on Journal of International Marketing special issues addressing cutting-edge topics.

From Our Leadership

Message from the Chair

" The AMA Global Marketing SIG has been at the forefront of advancing international marketing scholarship for over three decades. Our community of researchers, educators, and practitioners continues to shape the future of global marketing through rigorous research, meaningful collaboration, and mentorship of the next generation of scholars. I invite you to join us in this important work. "


Goksel Yalcinkaya

Goksel Yalcinkaya

Chair, AMA Global Marketing SIG · University of New Hampshire


Get Involved

Membership in the Global Marketing SIG is open to all AMA members. Simply indicate your desire to join when initiating or renewing your annual AMA membership. International scholars who are not AMA members may apply for affiliated (non-voting) membership. Contact the Membership Coordinator for details.