SIG Objectives

Objectives

1. Facilitate interaction among academics, business people, and government representatives;

2. Promote the globalization of marketing courses;

3. Foster research on global marketing issues; and

4. Disseminate research findings, theoretical contributions, and successful business practices among members.

1. Offer conference seminars and programs that will enhance classroom and research activities;

2. Offer competitive, in-conference sessions of peer-reviewed papers and panels;

3. Sponsor international conference with the Academy of Marketing (UK) on a bi-annual basis;

4. Co-sponsor other international conference(s) when and where appropriate;

5. Support international activities that augment AMA international objectivies;

6. Recognize contributions of scholars to the development of international marketing education.